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Blog at Chefify

Traditional vs Digital marketing - Which is best for Restaurant Marketing?

Nov 20 2018 - 3:51pm
The basics of business have evolved over the past decade and perhaps the most significant change now lies in the marketing options available. From promotion limited purely to tangible methods, such as print ads, brochures, posters and flyers, we now have an entirely new landscape of modern marketing that uses digital devices and the online world to spread the word.

According to the UN, more than three billion people in the world are now using the internet, which has driven growth in digital marketing channels such as websites, social media, banner ads and YouTube videos.


Traditional marketing

Traditional channels, such as taking out an advert in a newspaper or on TV, remain what many people think of as ‘marketing.’

In many ways it’s what we are used to. Traditional marketing methods are tried and tested and have been proven to be effective. They also provide a simple, easily understandable set of metrics to measure results and to determine what return on investment is being achieved. 

Digital marketing

Perhaps the biggest advantage for digital marketing is the size of the audience – a digital marketing campaign is not limited by geography but can be seen anywhere in the world.

Online offers much more of a level playing field, as the costs involved in a campaign can be significantly less, and the direct results of any investment in digital marketing are simple to measure via metrics such as response to an email campaign or engagement via social media.

Digital marketing is also a more direct form of communication that opens up an immediate channel that allows for a more interactive relationship and broader business exposure. But which one is best for your restaurant marketing?


Traditional vs. Digital?

There is no simple answer to whether traditional or digital marketing is more appropriate for restaurant marketing, as this depends on a range of factors, in particular on the business itself and its target customers.

The ideal is a balance of both traditional and digital, taking advantage of the technological advances that make digital marketing cheaper and online audiences more accessible, while incorporating investment in traditional marketing to connect with those best reached offline.

Ultimately, the right response for your restaurant marketing efforts will be different in different circumstances – and could change over time. Understanding your market, setting goals and being up to date with the latest marketing techniques will provide a good foundation for getting it right.

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